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2008 Coldwell Banker Home Price Comparison Index (HPCI) Key West and The Florida Keys Rank Among the Nation’s More Expensive Markets

                                                                         NEWS RELEASE
FOR FURTHER INFORMATION CONTACT:
 
Drenda Collins
305-289-6484
 
 
COLDWELL BANKER HOME PRICE COMPARISON INDEX
FINDS $1.7 MILLION DIFFERENCE BETWEEN
NATION’S MOST EXPENSIVE AND AFFORDABLE HOUSING MARKETS
 
Key West and The Florida KeysRank Among the Nation’s More Expensive Markets
 
The Florida Keys, September 30, 2008 – Although both are waterfront cities, something besides the salt water separates La Jolla, Calif. on the Pacific Ocean from Sioux City, Iowa on the Missouri River – a $1.7 million dollar difference in the cost of homes studied in the 2008 Coldwell Banker®Home Price Comparison Index (HPCI). In an annual comparison of similar homes in 315 U.S. markets, La Jolla topped the chart as the most expensive real estate market in the nation with a $1,841,667 average home price. Sixteen hundred miles away in America’s heartland sits Sioux City, the most affordable real estate market in America, where a similar home would cost $133,459. 
Differing from most housing reports which compare median prices, the annual Coldwell Banker HPCI, which first launched in the late 1980s, provides an apples-to-apples comparison of a similar type 2,200 square foot, four bedroom, two-and-a-half bath home with a family room (or equivalent) and a two-car garage in 315 markets across the United States in addition to Puerto Rico, Canada and a sampling of countries/territories outside of North America where Coldwell Banker has a presence.
 
The cumulative average sales price of the four-bedroom homes surveyed in the 315 U.S. markets (including one in Puerto Rico) covered in the Coldwell Banker HPCI is $403,738, a 4.4% decline from the $422,343 reported in the 2007 Coldwell Banker study. 
 
Subject homes in The Florida Keys, per an analysis prepared by Coldwell Banker Schmitt, depending on location, ranged from $818,239 for the Key West market area to $1,535,000 on Duck Key, making The Keys one of the most expensive markets in the nation. 
 
Detailed figures for Florida Keys locations are as follows:
 
Location
Waterfront/Non-waterfront
Average Sale Price
Key Largo (MM 91-106)
WF
$969,278
Islamorada (MM 65-90)
WF
$955,933
Duck Key
WF
$1,535,000
Key Colony Beach
WF
$896,250
Marathon & Coco Plum
WF
$958,798
Lower Keys
WF
$921,089
Key West Old Town (MM:0-1.2)
NWF
$1,086,281
Key West New Town (MM:1.2-4)
NWF
$849,286
Key Haven
WF
$925,000
 
 
The Keys, at the lower end of the scale, compares to the average price of homes in Bellevue, WA ($814,483) and, at the higher end, to Newport Beach, CA ($1,546,250). Among the 83 markets studied outside of the U.S., the range represented in The Keys is similar in price to Cork County, Ireland, where the subject home costs $822,093, and to Paris, France ($1,413,077).
 
“The real estate market in The Keys is showing signs of positive change from a year ago,” says Brian Schmitt, president & broker, Coldwell Banker Schmitt Real Estate Co. “Inventory levels have fallen and the rate at which new listings come onto the market has slowed. If that trend continues, it will help stabilize prices here.” 
 
Schmitt also indicates that through the comprehensive HPCI section on www.coldwellbanker.com, consumers can calculate what their homes may be worth in other areas in the United States and Canada to gather preliminary intelligence about the affordability of housing from one market to another.
 
2008 Coldwell Banker® HPCI – Highlights and Top Market Lists
 
·        La Jolla, Calif., edges out Greenwich, Conn. ($1,787,000) and other west coast markets as the most expensive U.S. market in the study. Also on the east coast, Boston, Mass., ranks as the ninth most expensive ($1,493,750). Beverly Hills was the most expensive U.S. market studied last year at $2.21 million. Note: Manhattan in New York City was not included in the study because of the lack of comparable single-family homes.
 
·        Eight out of ten of the country’s most expensive housing markets are in California, compared to six Midwestern cities making the list of the nation’s 10 most affordable home markets. 
 
·        In total, 13 U.S. markets exceed the $1 million average price for the surveyed home. Joining Greenwich and Boston on that list outside of California is Wellesley, Mass. ($1.2 million). 
 
·        The Northeast Corridor (from Maine to Washington, D.C.) and California dominate all but five of the most expensive “top 40” U.S. markets slots – with just one town from those regions (Augusta, Maine) appearing among the top 40 most affordable markets. Texas, led by Arlington, has six of the study’s 40 most affordable markets.
 
·        Dubai is the most expensive market studied outside of North America, where an HPCI subject home averages $2.45 million U.S. dollars, 33% higher than La Jolla. Coldwell Banker charts a total of 15 markets outside of the United States averaging more than $1 million, including Bucuresti, Romania ($1.9 million) and Madrid, Spain ($1.7 million). Quito, Ecuador, ($96,750) is the most affordable foreign market included in the survey. Nine markets altogether average less than $200,000 including Guayaquil, Ecuador and Samborondon, Costa Rica.
 
 
For additional information on the 2008 Coldwell Banker Home Price Comparison Index, visit http://hpci.coldwellbanker.com.
 
Coldwell Banker Schmitt has been a leading real estate company in The Keys for over 53 years. The hallmark of the company continues to be its focus on customer service, premier agent business development and support systems, leading edge technology, and Keys-wide presence.
 
For additional information, visit Coldwell Banker Schmitt’s website at RealEstateFloridaKeys.com, or email info@cbschmitt.com, or call any of its five locations in the Florida Keys: 100430 Overseas Highway, Key Largo (305) 451-4422; 85996 Overseas Highway, Islamorada (305) 664-4470; 11050 Overseas Highway, Marathon (305) 743-5181; 29967 Overseas Highway, Big Pine Key (305) 872-3050; and 1201 White Street, Key West (305) 296-7727.
 
 
# # #
TABLE 1
The top 10 most expensive and most affordable surveyed U.S. markets overall in 2008 are:
 
Rank
Most Expensive
2008 Avg. Sales Price
 
Most Affordable
2008 Avg. Sales Price
1
La Jolla, Calif.
$1,841,667
 
Sioux City, Iowa
$133,459
2
Greenwich, Conn.
$1,787,000
 
Jackson, Mich.
$134,325
3
Beverly Hills, Calif.
$1,777,475
 
Akron, Ohio
$135,780
4
Palo Alto, Calif.
$1,740,333
 
Canton, Ohio
$139,667
5
Santa Monica, Calif.
$1,653,333
 
Grayling, Mich.
$141,000
6
Santa Barbara, Calif.
$1,599,667
 
Minot, N.D.
$142,000
7
Newport Beach, Calif.
$1,546,250
 
Arlington, Texas
$143,775
8
San Francisco, Calif.
$1,513,181
 
Muncie, Ind.
$144,250
9
Boston, Mass.
$1,493,750
 
Killeen, Texas
$145,812
10
San Mateo, Calif.
$1,366,475
 
Eau Claire, Wis.
$147,300
 
TABLE 2
The most expensive and most affordable surveyed U.S. markets within each state in 2008 are: 
 
State
 
Most Expensive
 
2008 Avg.
Sales Price
 
 
 Most 
 Affordable
 
2008 Avg.
Sales
Price
Variance
 
 ALASKA
 Juneau
$402,873
 
 Anchorage
$337,725
$65,148
 ALABAMA
 Mobile
$228,750
 
 Huntsville
$218,267
$10,483
 ARIZONA
 Scottsdale
$472,833
 
 Mesa
$231,720
$241,113
 ARKANSAS
 Fayetteville
$248,528
 
 Fort Smith
$185,450
$63,078
 CALIFORNIA
 La Jolla
$1,841,667
 
 Bakersfield
$273,457
$1,568,210
 COLORADO
 Boulder
$645,000
 
 Colorado Springs
$198,500
$446,500
 CONNECTICUT
 Greenwich
$1,787,000
 
 West Hartford
$394,500
$1,392,500
 DELAWARE
Wilmington $409,000 *
 FLORIDA
 Key West
$818,239
 
 Ormond Beach
$201,233
$617,006
 GEORGIA
 Atlanta
$314,333
 
 Macon
$169,048
$145,285
 HAWAII
 Kihei, Maui
$934,950
 
 Honolulu
$780,000
$154,950
 IDAHO
Coeur d’Alene
$232,967
 
 Boise
$232,750
$217
 ILLINOIS
 Chicago
$863,300
 
 Rockford
$199,875
$663,425
 INDIANA
 Munster
$342,667
 
 Muncie
$144,250
$198,417
 IOWA
 Des Moines
$236,875
 
 Sioux City
$133,459
$103,416
 KANSAS
 Leavenworth
$239,500
 
 Topeka
$150,075
$89,425
 KENTUCKY
 Lexington
$291,000
 
 Florence
$223,257
$67,743
 LOUISIANA
 New Orleans
$306,900
 
 Shreveport
$229,925
$76,975
 MAINE
 Portland
$352,250
 
 Augusta
$152,947
$199,303
 MARYLAND
 Bethesda
$767,453
 
 Hagerstown
$264,825
$502,628
 MASSACHUSETTS
 Boston
$1,493,750
 
 Worcester
$269,333
$1,224,417
 MICHIGAN
 Ann Arbor
$263,783
 
 Jackson
$134,325
$129,458
 MINNESOTA
 Edina
$413,325
 
 Rochester
$201,900
$211,425
 MISSISSIPPI
 Jackson
$238,938
 
 Tupelo
$195,790
$43,148
 MISSOURI
 Kansas City
$229,000
 
 Springfield
$183,300
$45,700
 MONTANA
 Bozeman
$331,332
 
 Great Falls
$175,500
$155,832
 NEBRASKA
 Kearney
$223,750
 
 North Platte
$195,762
$27,988
 NEVADA
 Reno
$302,625
 
 Las Vegas
$272,125
$30,500
 NEW HAMPSHIRE
 Hanover
$584,500
 
 Portsmouth
$276,667
$307,833
 NEW JERSEY
 Ridgewood
$955,938
 
 Haddon Heights
$275,680
$680,258
 NEW MEXICO
 Santa Fe
$627,500
 
 Albuquerque
$329,185
$298,315
 NEW YORK
 Katonah
$888,750
 
 Syracuse
$198,600
$690,150
 NORTH CAROLINA   
 Wilmington
$356,355
 
 Greensboro
$187,967
$168,388
 NORTH DAKOTA
 Fargo
$224,426
 
 Minot
$142,000
$82,426
 OHIO
 Cincinnati
$243,583
 
Akron
$135,780
$107,803
 OKLAHOMA
 Oklahoma City
$165,000
 
 Tulsa
$154,200
$10,800
 OREGON
 Bend
$404,250
 
 Salem
$299,437
$104,813
 PENNSYLVANIA
 Philadelphia
$511,750
 
 Erie
$211,625
$300,125
 RHODE ISLAND
Providence $ $464,000 *
 SOUTH CAROLINA
 Charleston
$389,750
 
 Columbia
$189,262
$200,488
 SOUTH DAKOTA
Rapid City $ $213,925 *
 TENNESSEE
 Nashville
$239,500
 
Chattanooga
$158,000
$81,500
 TEXAS
 Dallas
$326,425
 
 Arlington
$143,775
$182,650
 UTAH
 Salt Lake City
$389,400
 
 Provo
$347,850
$41,550
 VERMONT
 Burlington
$367,750
 
 Rutland
$278,898
$88,852
 VIRGINIA
 Alexandria 
$744,190
 
 Winchester
$264,500
$479,690
 WASHINGTON
 Bellevue
$814,483
 
 Tri-Cities
$225,988
$588,495
 WEST VIRGINIA
 Charleston
$184,950
 
 Parkersburg
$165,333
$19,617
 WISCONSIN
 Milwaukee
$374,825
 
 Eau Claire
$147,300
$227,525
 WYOMING
Casper$220,000 *
 
The 2008 average price in the District of Columbia: 
 
DISTRICT OF COLUMBIA
$785,000 *
 
The 2008 average price in the Commonwealth of Puerto Rico: 
 
PUERTO RICO
San Juan suburbs $329,750 *
 
 
 
TABLE 3
The most expensive and most affordable markets (in U.S. dollars) within selected provinces/territories in Canada3 are: 
Province/Territory
Most Expensive
2008 Avg. Sales Price
 
Most Affordable
2008 Avg. Sales Price
 Variance
 ALBERTA
 Calgary
$500,400
 
Edmonton
$482,500
$17,900
 BRITISH COLUMBIA
 Vancouver
$1,257,000
 
 Burnaby
668,000
$677,125
 MANITOBA
Winnipeg $382,476*
 NEW BRUNSWICK
Moncton $273,800 *
 NEWFOUNDLAND
St. John’s $308,750*
 NOVA SCOTIA
Halifax $269,225*
 ONTARIO
 Toronto
$887,729
 
 Brantford
$273,750
$613,979
PRINCE EDWARD
ISLAND
Charlottetown $157,000 *
 QUEBEC
Montreal $252,350 *
 SASKATCHEWAN
Saskatoon $421,000 *
 YUKON
Whitehorse $367,500 *
* Only one market included in the study.
 

TABLE 4
All surveyed international markets3; conversions through September 3, 2008: 
 
Country
Market
2008 Avg. Sales Price in U.S. $*
2008 Average Sales Price in Local Currency*
ARUBA
Aruba
$334,250
601,650 AWG
AUSTRALIA
Brisbane
$680,000
808,071 AUD
 
Sydney
$940,000
1,117,040 AUD
 
Perth
$635,000
754,596 AUD
BAHAMAS
Nassau
$507,000
516,031 BD
BELIZE
San Pedro
$349,000
694,454 BZD
BERMUDA
Hamilton
$1,347,500
1,347,500 BMD
CAYMAN ISLANDS
Grand Cayman
$703,000
585,833 KYD
CHINA
Beijing
$709,688
4,857,850 CNY
 
Hangzhou
$761,594
5,213,149 CNY
 
Shanghai
$1,169,118
8,002,671 CNY
 
Suzhou
$384,058
2,628,896 CNY
COLUMBIA
Pereira
$142,856
280,858,146 COP
 
Bogotá
$178,571
351,074,648 COP
 
Cartagena
$265,857
522,680,910 COP
COSTA RICA
San Jose
$142,322
79,938,651 CRC
ECUADOR
Guayaquil
$108,750
2,718,750,000 ECS
 
Samborondon
$110,475
2,761,875,000 ECS
 
Quito
$96,750
2,418,750,000 ECS
EGYPT
Cairo
$265,206
1,437,122 EGP
 
6th October
$835,260
4,526,182 EGP
FRANCE
Paris
$1,413,077
971,715 EUR
 
Bossey
$1,096,714
754,165 EUR
IRELAND
Cork County
$822,093
565,319 EUR
 
Dublin
$1,611,205
1,107,959 EUR
 
Galway County
$995,832
684,792 EUR
ITALY
Florence
$1,334,286
917,533 EUR
 
Rome
$1,642,991
1,129,817 EUR
 
Milan
$2,126,000
1,461,962 EUR
JAMAICA
St. Andrew
$403,000
29,761,550 JMD
JAPAN
Tokyo
$676,400
73,383,177 JPY
 
Osaka
$549,400
59,604,846 JPY
 
Fukouka
$234,000
25,386,847 JPY
LEBANON
Beirut
$495,000
761,436,992 LBP
MALTA
St. Paul’s Bay
$261,000
179,479 EUR
 
Sliema
$606,000
416,721 EUR
MEXICO
Mexico City
$274,375
2,843,266 MXN
 
Monterrey
$244,350
2,532,126 MXN
NETHERLANDS
Amsterdam
$1,280,311
880,417 EUR
NICARAGUA
Granada
$199,000
4,004,660 NIO
PANAMA
Panama City
$158,125
160,649 PAB
ROMANIA
Ploiesti
$577,582
1,409,346 RON
 
Brasov
$331,800
809,619 RON
 
Bucuresti
$1,947,200
4,751,324 RON
SPAIN
Madrid
$1,743,072
1,198,638 EUR
ST. CROIX
Christiansted
$637,333
$637,333 US
TURKEY
Istanbul
$750,000
894,742 TRY
 
Ankara
350,000
417,546 TRY
 
Adana
$300,000
357,897 TRY
 
Bursa
$250,000
298,248 TRY
 
Bodrum
$450,000
536,846 TRY
 
Gaziantep
$250,000
298,248 TRY
TURKS AND CAICOS
Providenciales
$1,289,500
$1,289,500 US
UNITED ARAB EMIRATES
Dubai
$2,452,316
901,0226 AED
VIETNAM
Ho Chi Min City Dist 1
$515,633
8,696,509,735 VND
 
Ho Chi Min City Dist 7
$784,256
13,227,023,753 VND
 
Hanoi
$112,558
1,898,369,078 VND
 
Methodology – 2008 Coldwell BankerÒ Home Price Comparison Index:
Coldwell Banker Real Estate LLC conducts its Home Price Comparison Index study by compiling survey data from Coldwell Banker offices throughout the United States, Puerto Rico, Canada and a sampling of other countries where the Coldwell Banker system has a market presence. Companies within the Coldwell Banker system submit data based on the average sales price of sold listings through July 2008 or a comparative market analysis of homes previously evaluated for the 2007 HPCI. The criteria for the HPCI subject home is: single-family dwelling, 2,200 square feet (approximately)2, four bedrooms, two and one-half baths, family room (or equivalent) and two-car garage in neighborhoods/zip codes within a market that is typical for corporate middle-management transferees.
 
About Coldwell Banker®
Since 1906, the Coldwell Banker® organization has been a premier full-service real estateprovider. In 2007, Franchise Times magazine’s prestigious Top 200 issue ranked the Coldwell Banker system No. 1 in real estate for the eighth straight year and 12th among franchisors in all industries. The Coldwell Banker System has approximately 3,600 residential real estate offices and 110,300 sales associates in 47 countries and territories. The Coldwell Banker System is a leader in the industry in residential and commercial real estate, and in niche markets such as resort, new home and luxury property through its Coldwell Banker Previews International® division. It is a pioneer in consumer services with its Coldwell Banker Concierge® Service Program and award-winning Web site, www.coldwellbanker.com. Coldwell Banker Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. Each office is independently owned and operated.


2,200 square feet was the baseline figure used as size criteria for the HPCI subject homes. However, it is possible that in certain markets the size of the subject homes varied.
 
Currency exchange rates were calculated as of September 5, 2008 on www.oanda.com.
 
# # #
 




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